"This is a transformation point in the 20-year history of mass market wireless devices -- one which we believe will set the table for the next level of innovation and growth," said Lowell McAdam, Verizon Wireless president and chief executive officer. "Verizon Wireless is not changing our successful retail model, but rather adding an additional retail option for customers looking for a different wireless experience."
Verizon will still offer all of it's normal service to customers who want it, but by opening the door to people who want to do their own thing, and bring their own devices, Verizon could be bringing in new customers who prefer to do their own thing with their own devices in droves. Verizon has been known to listen to it's customers, and act according to what their customers want, and this will only be another step in further strengthening their brand.
Verizon Wireless will be hosting a conference soon to discuss the technical details of how all of this will work, and to get further opinions from the developmental community on achieving their goals for network performance.
