Thursday, March 08, 2007

The New Tag Team Champions...WWE and AT&T!?!?

Multiple media outlets have had a field day reporting on today's team up of World Wrestling Entertainment and AT&T.
The announcement was made today that a multi-year agreement has been made to offer Cingular customers (who we previously reported are now part of the new AT&T), will have access to a full range of WWE video and other mobile content. AT&T plans on offering WWE fans a special $4.95 per month WWE Subscription Package which will offer exclusive mobile content. In addition, WWE ringtones and voice tones will sell for 2.49 each and graphics will sell for $1.99. And to launch this new partnership, the new AT&T and WWE will offer Wrestlemanias Magic Moments, which will be a special package featuring classic matches and moments from Wrestlemania, as WWE prepares for their biggest event of the year, Wrestlemania 23 in Detroit on April 1.

"The idea that 61 million subscribers can grab a photo off the site and text to their friends, 'Stone Cold Steve Austin is back,' is huge," said Shane McMahon, WWE executive vice president for global media, and occasional on-screen character.
The WWE and AT&T partnership is sure to mean huge things for both parties, as the cross promotion will bring huge business to huge companies and definitely give AT&T the upper hand in bringing pro wrestling fans to their service. This story has already made huge headlines and has been picked up by such outlets as Multichannel News and CNNMoney.com.
Personally I think this will be a major factor for many customers to jump on board with Cingular/AT&T. Sometimes some of the carriers may seem pretty similiar in plans, costs, and sometimes even phones. But now some people will be able to identify that Cingular/AT&T is the only provider that will offer exclusive WWE content, and that will be the deciding factor in a key demographics decision making process.